
在過去十幾年中,梅西梅西幾乎就是离开巴薩的代名詞。在梅西離開巴薩之後 ,后巴紅藍軍團如今進行了徹底的萨商重建 。這次重建 ,业收使得巴薩在商業收入和品牌價值方麵 ,入下都出現了大幅度的降万下降 。
據《阿斯報》報道稱,值暴在梅西離隊之後,梅西巴薩本賽季商業收入預計將下降7700萬歐元 。离开在這筆巨額中 ,后巴有1700萬歐元是萨商比賽日收入 ,還有4300萬歐元是业收球衣銷售收入。梅西的入下球衣銷量,此前占據巴薩總銷量的降万80%。沒了梅西拉動球衣銷量 ,巴薩戰袍賣不動了 。
在品牌價值方麵 ,巴薩的下降幅度則是11%。巴薩的品牌價值,如今是12.66億歐元 。近年來內馬爾、蘇亞雷斯、梅西、格列茲曼等巨星相繼離開巴薩,紅藍軍團不再群星閃耀,反而是黯淡無光。
除了商業收入下降之外,巴薩的季票收入也將減少4000萬歐元 。在本賽季中,超過2.6萬名會員拒絕續訂季票。在梅西離隊之後,大量會員不願意再到諾坎普支持球隊 。此外巴薩還要再尋找新讚助商 ,日本樂天集團將在明夏結束與巴薩的合作 。巴薩每年能從樂天拿到3000萬歐元讚助費 ,紅藍軍團很難再找到類似的肥約 。
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