
在上一輪英超聯賽中,尔斥曼聯主場爆冷0-1負於維拉 。费发文B費在最後時刻罰失了關鍵點球,道歉弹说点实賽後B費在社交媒體上為此道歉。公关不過曼聯名宿加裏-內維爾認為 ,烟雾這樣的话行道歉聲明都是球員請公關人員寫的,如果球員真心道歉 ,尔斥應該發布自己的费发文道歉視頻 。
B費在加盟曼聯後一直是道歉弹说点实球隊的頭號點球手,他已經為曼聯主罰了23次點球 ,公关其中隻有2次罰失,烟雾成功率已經非常高 。话行但在上輪罰失點球還是尔斥讓B費受到了不少批評,B費賽後在Instagram上發文稱 :“沒人比我更沮喪更失望,费发文因為我罰失了點球,道歉弹说点实而球隊最終輸掉了比賽 。”並強調:“無論何時 ,我都會毫無畏懼地再次承擔這種責任。”
不過加裏-內維爾在推特上回答一條“球員真的應該為錯失點球道歉嗎?”的提問時表示:“這令人很尷尬!他們需要解雇自己的公關人員,說些真誠的話,並且繼續工作。在接下來的幾周內,我會對此做出很多評論 。球員們都有管理自己社交媒體賬號的人員,但這些人正在創造球員們不存在的個性 !”
加裏-內維爾接著說:“這種席卷足球界的道歉文化如果是真誠的才行 ,但更多的時候,這隻是一種煙霧彈和轉移注意力的策略,旨在掩蓋糟糕的表現!輸掉一場比賽=要進行網絡危機公關 !我們怎樣才能以自己的方式扭轉這些?”
最後加裏-內維爾指出:“今天最後一條信息是關於道歉內容和對球員們的強烈建議。如果你真的想要在比賽結束後說些什麽,要麽去接受電視采訪(我承認球員們並不總是想要這麽做) ,要麽在社交媒體上發布自己講話的視頻,讓每個人都可以看到真的是你在說話 。”
免責聲明 :文中圖片、文字引用至網絡,版權歸原作者所有,如有問題請聯係刪除 !
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