Do you know who your friends are? Most people don’t, according to a study recently published in the PLoS One.
According to researchers from Tel Aviv University and the Massachusetts Institute of Technology, only around half of the people you call your friends would agree with that judgment. This misunderstanding can lead many to overestimate their influence among their peers and form cooperative relationships.
Social influence isn’t simply about getting the most likes on a Facebook photo from all of your friends. As the study authors note, the ability to persuade plays a role in everything from collective action, be it a political movement or labor rally, to product promotion.
“Individuals commonly assume their affective relationships to be reciprocal by default,”
Two factors play an important role in social influence, reciprocity and directionality.
“Individuals commonly assume their affective relationships to be reciprocal by default,” the authors write. In other words, if I consider you to be my friend, surely you think of me as yours. These assumptions turned out to be wrong about half of the time based on data pulled from self-reported surveys taken by a sample of some 600 college students.
In one survey, for example, each student reported perceptions of their relationships with other participants on a scale ranging from zero to five, with zero standing for “I don’t know this person,” to signifying “One of my best friends.” Ninety-five percent of participants misidentified relationships as reciprocal friendships.
The researchers even used their findings to create a “friendship algorithm,” which predicts reciprocity based on a number of factors, such as total number of friends and the number of friends shared in common between two individuals.
Directionality is linked with reciprocity. Friendships are either reciprocal, which provides more social capital to both parties, or unilateral, in which the amount of influence exerted by an individual depends entirely on the direction of the friendship. The person who misjudges another to be a friend responds more readily to social pressure, while the other tends to be more resistant.
What makes reciprocity so important to social influence is its sense of obligation, according to Influence: Science and Practice by Robert Cialdini. In his explanation of reciprocation, Cialdini refers to exchanging favors, but the concept also applies to relationships. An individual who perceives another as a friend can often experience a feeling of obligation. If that sense of indebtness is missing, as is the case in a unidirectional relationship, cooperation breaks down.
So the next time a friends asks you to do something you’d rather not, ask yourself: Would that person do the same for you? If the answer is no, that individual is probably not your friend.
(责任编辑:知識)
Richard Branson 'thought he was going to die' in bike accident
Get in formation: Beyoncé's new album, 'Lemonade,' is here
Apple CEO to Wall Street: Rumors of our demise are greatly exaggerated
'Urgent' fix ordered for some Dreamliner planes because engines are shutting down mid
Two states took big steps this week to get rid of the tampon taxThis company is hiring someone just to drink all day
For the non-Don Drapers among us, drinking at work is a far-off fantasy. But UK company ILoveGin wan
...[详细]UK will shelter Singapore trans woman who faces compulsory army service as a man back home
In the first case of its kind, the UK will allow a Singaporean transgender woman to stay in the coun
...[详细]Ouch: Some Slack developers have been exposing corporate data
If you perform a very specific query in the search field of online code repository Github, where man
...[详细]Man tracks down lost iPad with technology and balloons
Shelby Bonnie had just made a connection at Fort Lauderdale-Hollywood Airport when he realized he ha
...[详细]This weird squid looks like it has googly eyes, guys
Internet, meet your new spirit animal.。Scientists aboard the research vessel the E/V Nautilus, off t
...[详细]Carnival makes deal with Cuba to allow Cuba
When Carnival first announced it would begin cruises to Cuba on its Fathom brand, there was one hitc
...[详细]Tinder Social: What the new group dating feature is really like
A couple of weeks ago, I stumbled into an old friend and her buddies who looked utterly deflated at
...[详细]Mass brawl erupts in Turkish parliament over constitutional amendment
A mass brawl broke out in Turkey between legislators from the ruling Justice and Development Party (
...[详细]
With the Pokémon Go fever still shaking half the world, there's bound to be plenty of trainer
...[详细]Girl body shamed into wearing vice principal's jacket at prom
After spending time meticulously picking out the perfect dress, styling your hair and putting on mak
...[详细]The Weeknd teases new music in Instagram post

Cheeky student's unfinished lab report is also weirdly inspiring
