Facebook is re-tweaking its News Feed again.
This time it wants to bring it back to friends and family instead of viral videos and media posts, Facebook CEO Mark Zuckerberg announced in a post Thursday.
SEE ALSO:Stop reading what Facebook tells you to read"I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions," he wrote.
He said the change should make everyone feel better: "The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health."
With fewer posts from businesses, brands, and media, expect to see more of what your "friends" are sharing and liking.
Tweet may have been deleted
Zuckerberg didn't mention Facebook's role in the 2016 election or Russian meddling through the platform as motivation to change what shows up on the social network.
A breakdown of the "closer together" initiative (also outlined in a video above) indicates news stories will get de-prioritized, while conversations that Facebook thinks will spark a lot of engagement will get a boost.
To achieve a happier Facebook user base, it looks like Facebook will focus on comment-heavy posts -- and not just quick comments like, "Oh no!" or "Thanks!" but lengthy (meaningful!) comments.
Tweet may have been deleted
All those "likes" won't mean as much as full-on engagement, which under the new rules seems to mean back-and-forth conversations. Sounds like posting links back and forth won't count as much in the meaningfulness meter.
Tweet may have been deleted
In other words, publishers will almost certainly see traffic drop and video views decrease.
Zuckerberg rationalized that the changes will ultimately make for a better Facebook experience, naturally, but might actually cause people to spend less time on the social network.
"I also expect the time you do spend on Facebook will be more valuable," he wrote.
UPDATE: Jan. 11, 2018, 5:07 p.m. PST This post has been updated with more information about the News Feed changes.
TopicsFacebookSocial Media
(责任编辑：探索)
Over 82,000 evacuate as Blue Cut fire rapidly spreads in southern California
Nothing says romance like a sex toy from Burger King
Snapchat announces new 'Planet Earth II' show
Oppo came out top in China's smartphone market last yearFiji wins firstPlane makes emergency landing after engine rips apart during flight
A Southwest Airlines flight bound for Orlando, Florida, made an emergency landing Saturday morning d
...[详细]How to order a pizza with Amazon Alexa or Google Home
What a time to be alive!Ordering pizza used to be such an arduous chore. Think about it: You had to
...[详细]Adele wins Album of the Year, but would prefer it went to Beyonce
Adele swept the Album, Song and Record categories for "Hello" and 25at Sunday night's Grammys.Throug
...[详细]This weekend you can see a lunar eclipse and a comet
This weekend is set to start off with a cosmic bang.On Friday night, the full moon will be eclipsed
...[详细]This German startup wants to be your bank (without being a bank)
BERLIN -- “That is f*cking clever,” said Ben Floyd, 33, as we sat in a trendy cafe in Be
...[详细]New children's book tells the story of iconic artist and activist Keith Haring
Famed artist Keith Haring was once just a boy who kept drawing.Now, 27 years after his death, Haring
...[详细]'This is Us' showed us Rebecca and Jack's wedding, and yup we're crying
While the title of this episode was “I Call Marriage,” the underlying theme was loss. Fi
...[详细]4 small things successful people do to see big results
The gap between average people and and the majority of successful people isn’t that significan
...[详细]Samsung Galaxy Note7 teardown reveals the magic behind the phone's iris scanner
Samsung's Galaxy Note7 is touted by many reviewers as one of the best, if not the best, smartphones
...[详细]Here are all the winners of the 2017 Grammys
It's an honor just to be nominated, but it's also an honor to win -- and the 2017 Grammy Awards had
...[详细]