Planet Earth II is going mobile.
BBC Worldwide is launching an exclusive series for Snapchat around its popular television franchise as part of a new partnership with Snap Inc.
Planet Earth II has already aired in the U.K. and is scheduled to premiere in the U.S. and Canada on Feb. 18.
Its digital counterpart, produced by BBC specifically for Snapchat’s vertical mobile viewing experience, will debut on Feb. 17.
See a glimpse of it below.
The Snapchat series, narrated by Academy Award-nominated actress Sophie Okonedo, will include six exclusive episodes.
Each episode will tell a Planet Earth IIstory, with new storylines and never-before-seen footage from the TV series.
The show will also have a sound effects feature that is new to Snapchat Shows called binaural recording, which is designed to create a 3-D stereo sound sensation for the listener so they feel like they are actually in the room with the performers or instruments.
“For millions of Snapchatters, our app is their first screen -- and this will be their first introduction to the unbelievable cinematic quality, storylines and stunning visuals of the Planet Earthfranchise," Nick Bell, Vice President of Content for Snap Inc., said in a statement. "We saw a unique opportunity to work with BBC Worldwide to reimagine Planet Earth II for our platform. We can’t wait for our community to get to experience it.”
Planet Earth IIwill have its own Snapcodes, which are scannable codes that make adding new friends and opening content on the platform easier.
They will enable viewers to get an early preview of the first episode and the ability to watch previous episodes once they begin airing on Snapchat.
Credit: snap incGoldman Sachs will be a sponsor for the first episode, and viewers can expect to see ads as the episodes roll out.
This is the latest partnership between Snap Inc. and a network.
Last year, the company struck a multi-year deal with NBCUniversal. Under the deal, NBCUniversal will develop and sell advertising packages incorporating Snapchat’s expanded set of advertising products into its sponsorship, mobile and video offerings.
The first short-form series to launch on the platform was The Voice on Snapchat.
Snap Inc. and Disney ABC Television Group also partnered up to create original episodic shows for Snapchat Discover. Their programming deal kicked off with Watch Party: The Bachelor,a complement to ABC's popular franchise.
Several additional shows from ABC Television Group will roll out on Snapchat in the coming months, as the platform continues to grow its original, scripted and unscripted shows on its Discover platform.
Tim Davie, the CEO of BBC Worldwide, said in a statement that the partnership with Snap Inc. will be "a new way for audiences to discover and delight in world-class storytelling that has been developed by filmmakers who continue to push the boundaries of their craft and present us with such jaw-dropping and universally-adored content.”
TopicsSnapchat
(责任编辑：百科)
Michael Phelps says goodbye to the pool with Olympic goldTrump blasts media because they didn't praise Charlottesville responseChelsea Clinton calls on Trump to apologize for 'vile and wrong' tweetSamsung's new IFA tech products give you back more time for life
Pokémon Go is so big that it has its own VR porn parody nowOne thing's for sure: you're never too old to learn. 。Massachusetts woman Clare Picciuto turned 100 F
...[详细]Samsung shows courage by dissing the iPhone during the Galaxy Note 8 launch event
Wow, Samsung! We didn't know you had it in you. 。 Today, Samsung publicly dissed the iPhone during it
...[详细]Taylor Swift sent fans a sweet gift for their support during her trial
Taylor Swift wasn't alone when she showed up to court last week and won a symbolic $1 battery and as
...[详细]WeWork raises $4.4 *billion* to continue its worldwide expansion
Co-working is a multi-multi-multi-billion-dollar business, evidently. 。WeWork, the company behind co-
...[详细]U.S. pole vaulter skids to a halt for national anthem
An American pole vaulter took his patriotism to the next level at the Olympics. 。Sam Kendricks, a sec
...[详细]Just 23 great photos of cats standing on two legs
It's always just a bit weird when animals that are not meant to stand on two legs decide that today
...[详细]Hurricane hunters fly through the eye of Hurricane Irma
The eye of dangerous Hurricane Irma looks something like a sports stadium. 。SEE ALSO:Hurricane Irma:
...[详细]The internet gives film titles totally British makeovers and it's absolutely brilliant
The people of the internet have decided that film titles don't sound British enough.。SEE ALSO:John B
...[详细]SINGAPORE -- Getting stuff done at the bank often involves having to waste part of your day standing
...[详细]WeWork raises $4.4 *billion* to continue its worldwide expansion
Co-working is a multi-multi-multi-billion-dollar business, evidently. 。WeWork, the company behind co-
...[详细]The U.S. will no longer have the final say on internet domain names
The internet gives film titles totally British makeovers and it's absolutely brilliant