本賽季在經營上遭遇比較大困難的广州廣州隊日前傳出消息，為了提升自我造血能力 ，队试俱樂部將通過淘寶天貓旗艦店 ，水直試水直播帶貨 ，播带部造拉動球隊周邊產品銷售 。货新首場直播將於3月16日晚8點舉行 。业态
這也是提升中超俱樂部首次嚐試以直播帶貨的形式銷售球迷產品，也算是俱乐開了中超俱樂部經營的風氣之先 。搜狐體育觀察到 ，广州雖然廣州隊官網並沒有發布直播帶貨的队试公告 ，但廣州隊的水直天貓旗艦店 ，已經打出了直播預報 ，播带部造3月16日晚20:14分 ，货新直播帶貨將正式開啟 ，业态雖然目前上架商品暫時還並不不是提升很多 ，但是據內部人士透露 ，廣州隊方麵對於首場直播帶貨頗為重視 ，準備了大量商品回饋給球迷 ，多款內部裝備將在16日晚的直播中首發，還會有驚喜福利帶給球迷 。
廣州隊在球迷用品開發上一直走在國內中超俱樂部的最前沿 ，球迷商品種類繁多 ，琳琅滿目 ，既有常見的運動裝備，也包括車模 、聯名音響 、電動剃須刀等日常用品 。加之擁有龐大的粉絲基數 ，對於首場直播帶貨的銷售業績 ，外界還是持樂觀態度 。
本賽季由於恒大集團遭遇的財務危機 ，廣州隊的運營也麵臨比較大的困難 ，此前有消息稱俱樂部年運營經費被壓縮到1500萬人民幣 ，頂薪球員年薪僅為稅前60萬。近日廣州隊一直在積極招商 ，提升自我造血能力 ，此前俱樂部已經宣布與兩家當地企業結為年度戰略合作夥伴 。而試水直播帶貨 ，對於生存危機中的廣州隊而言 ，也不失為是一種有益的嚐試 。（搜狐體育 裴力）
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