Apple Music released Planet of the Appson Wednesday in what can only be referred to as a stealth launch. The unscripted series, scheduled vaguely for spring, follows the creators of new apps as they seek the funding and guidance needed to succeed in the cutthroat world of modern tech.
SEE ALSO:This app's 'travel mode' could keep your data safe from border guardsThe show's premise is simple: Aspiring contestants pitch their app ideas to a panel of judges -- Jessica Alba, Gwyneth Paltrow, Gary Vaynerchuk, and will.i.am -- in hopes of working together and eventually meeting with financial backers. The first spiel they give is on a moving escalator -- a twist on the classic "elevator pitch" -- and from thereon it's like Shark Tank meets The Voice for technology -- but unfortunately without any of the excitement.
Two apps get the spotlight in the premiere episode: Pair, an augmented reality app that helps with interior decoration, and Companion, which pairs individuals with designated buddies for security purposes. Both are downloadable on the App Store, which gives the show a unique interactivity, but that's one of few things going for it.
After the escalator pitch, contestants have an opportunity to give the judges a more in-depth presentation, which they can only do if at least one judge gives the green light. After the presentation, judges decide whether to stay green, and one of them becomes the creators' mentor moving forward.
Pair's creator teams up with Alba, and the 22-year-old University of Michigan alumni behind Companion get their dream mentor of Vaynerchuk, who comes off as a bit of a catastrophist in their early meetings (the apps young creators are far more charismatic in their vulnerability).
If you're familiar with the world of apps and their genesis, Planet of the Appscould be compelling, but if you're not, the show is a slog. The most compelling parts are the human struggles, such as Companion having to scramble for money after Google launches an almost identical product. Human drama drives reality television -- it's what makes the tech-heavy Silicon Valley so exquisitely watchable. In dissecting the technology that arguably divides us socially, Planet of the Appsloses a lot of humanity.
The first episode is available free on the iTunes store, and the second available for purchase. The first is slow, but later episodes may pick up, especially judging by this tweet:
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(责任编辑:焦點)
Over 82,000 evacuate as Blue Cut fire rapidly spreads in southern California
A rapidly spreading wildfire in southern California's Cajon Pass has grown in hot, dry weather, thre
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毋庸置疑的是三七粉的確是一種對人體大有裨益的藥粉。同時三七還有另外一個名字叫做“金不換”,這也從側麵反映出三七在中醫學上的重要價值 。其實女性朋友們多吃三七粉的話
,對身體非常有好處,因為三七粉能夠起著活
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刺梨是一種在南方山坡上經常會看見的野生果子 ,隻不過就算是完全成熟的刺梨吃起來的口感也略微酸澀 ,所以在服用刺梨的時候,人們往往喜歡將刺梨泡水喝。經常服用刺梨水可以有效增強身體免疫力,並且在一定程度上還可
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嬰兒大小臉是跟嬰兒的睡姿有關係的,由於嬰兒的臉部是比較嫩的,長期睡姿偏向一邊 ,會導致臉部受到壓迫,從而引起嬰兒大小臉的情況。針對嬰兒大小臉的症狀,應該要調整嬰兒的睡姿
,讓嬰兒多睡臉大的一邊
,然後注意嬰
...[详细]Photos show the Blue Cut fire blazing a path of destruction in California
A fast moving wildfire continued raging near San Bernadino, California, forcing the evacuation of at
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每天吃一個雞蛋
,對身體健康是非常有好處的,菠蘿是常見的水果,同樣具有很高的營養價值,不過在生活中,有很多的食物是可以放在一起食用的,但是有些食物是不能放在一起食用的,像菠蘿和雞蛋就不能同時吃,是需要間
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對於不同月份的寶寶來說
,使用的嬰兒產品也是不同的
。因為在短短的幾個月當中 ,寶寶的發育是非常快的。對於剛出生的寶寶來說,媽媽的乳房是最好的營養來源
,但是當媽媽奶水不足的時候
,就需要使用奶瓶給孩子喂奶粉了
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飲食是我們生活當中必不可少的部分
,而花樣的食物不僅會增進食欲
,而且還可以補充我們人體每天所需要不同的營養物質,而家庭美食也有很多種 ,製作的方法不一樣口感也會不一樣
,令人回味,而且種類也非常多,可以做蒸
...[详细]Airbnb activates disaster response site for Louisiana flooding
Airbnb has activated its disaster response page following the record-breaking flooding in Louisiana.
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口臭,雖然不是什麽大問題,但是也會給我們的人際交往帶來障礙 。一般來說
,口臭的出現是因為口腔衛生清潔不到位引起的 。當然,還有一種原因就是腸胃問題 。如果腸胃消化不好,也會導致口腔出現異味。那麽,如果在我們
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