It's that time of the year when the (mostly) blonde freshmen at Southern universities embark on the process of sorority recruitment, broadcasting it for all of TikTok to see. However, we're on day five AKA sisterhood day of rush at the University of Alabama, and it's hardly made a peep on my FYP.
Yes, there are still a handful of young women gaining a platform from their OOTD (outfit of the day) videos, and RushTok stars of years past like Kylan Darnell are posting from the other side, but much like the third season of a reality TV show, RushTok has lost its novelty.
SEE ALSO:#RushTok is TikTok's very own reality showThree years ago, campuses reopened for the first time since the pandemic began, and the college experience — sorority recruitment included — beamed onto our FYPs. RushTok videos and discourse felt inescapable, and encountering the rush frenzy displayed in videos was a rare, collective online experience. We viewed PNMs (potential new members) on their journey to find their homes at the University of Alabama and the University of Mississippi with shock and wonder. Every detail — from the sheer amount of Kendra Scott jewelry to the brutal nature of a PNM getting "cut" from their "top house" — enraptured audiences who, for the most part, had no idea how any of this worked.
We created microcelebrities out of the students who posted the most endearing GRWM (get ready with me) videos and cheered along as they "trusted the process." The proliferation of RushTok videos also led to a much-overdue discussion of classism, racism, and elitism of Greek life. The "Bama Rush" and "RushTok" tag has since been viewed over 3.5 billion and 1.5 billion times, respectively.
SEE ALSO:Alabama rush TikToks are huge, but they also remind us of sororities' racist, elitist cultureLast year, rumors of an undercover documentary on Bama Rush swirled, sustaining RushTok "Season 2." Several studentswere dismissed from recruitment after being wrongfully accused of carrying a microphone, thickening the plot for fans at home watching it unfold on TikTok. But when the HBO documentary, Bama Rush, was released in May 2023 viewers were disappointed that it didn't give them as much of the behind-the-scenes look they hoped for.
In the nearly three years of sorority recruitment hype leading up to Bama Rush's release the rush process was discussed ad nauseam and received national coverage. We've wrung RushTok for its last drops of content. The latest deluge of rush content lacks the spontaneity and authenticity of the first year and the drama of the second. Now, posting the PNM experience is just a surefire way to go viral.
We already know all the slang, the preppy girl brands, and the ins and outs of the rush process. All that's left in the viscous TikTok trend cycle is the inevitable labeling of the enjoyment of RushTok content as cheugy.
TopicsTikTok
(责任编辑：焦點)
Hiddleswift finally followed each other on Instagram after 3 excruciating days
Kevin Hart's 'Fatherhood' is bland but sweet: Movie reviewNothing to launch its wireless earbuds in JulyHow to watch Apple's WWDC 2021Olympic security asks female Iranian fan to drop protest signVisualizing July's astounding global temperature records
July set a rare temperature record during a year that is featuring off the charts warmth. The month
...[详细]
Whether you're selling an Apple Watch, giving it away, or trading it in for a newer model, you'll wa
...[详细]How to delete your Gmail account
If you no longer require your Gmail service, it's a quick and easy process to remove the email tool
...[详细]The 12 best tweets of the week, including Beethoven, dry ribs, and Batman
Good tweets: You want 'em. And guess what? We got 'em. It's been a long week for you, I'm sure. What
...[详细]Two states took big steps this week to get rid of the tampon tax
This week was a big one for those advocating against a tampon tax. 。 First, on Thursday, California t
...[详细]Dave Jorgenson's TikTok book is a fun, engaging read for aspiring TikTokkers
Ever wish you could take a TikTok master class to learn how to craft more engaging, entertaining vid
...[详细]The 12 best tweets of the week, including Beethoven, dry ribs, and Batman
Good tweets: You want 'em. And guess what? We got 'em. It's been a long week for you, I'm sure. What
...[详细]The 12 best tweets of the week, including Beethoven, dry ribs, and Batman
Good tweets: You want 'em. And guess what? We got 'em. It's been a long week for you, I'm sure. What
...[详细]Photos show the Blue Cut fire blazing a path of destruction in California
A fast moving wildfire continued raging near San Bernadino, California, forcing the evacuation of at
...[详细]Venmo's $100,000 giveaway is deeply annoying
Venmo took over Instagram and Twitter feeds with a 24-hour contest on Monday, and quite frankly, the
...[详细]The U.S. will no longer have the final say on internet domain names
Kevin Hart's 'Fatherhood' is bland but sweet: Movie review