12月22日“梨苑聲音之夜”線下演唱會,主播之夜在南京太陽宮劇場圓滿落下帷幕。南京荔枝(原荔枝FM)獨家公會“梨苑RADIO”旗下30餘位主播30多首原創歌曲,声音為現場及觀看線上觀看直播的大放小耳朵們,奉上一場精彩的异彩視聽盛宴。這是荔枝亮相梨苑目前全網第一個、也是主播之夜唯一一個 ,由電台家族舉辦的南京大型線下演唱會。

此次線下演唱會 ,声音從前期策劃、大放籌備到後期落地執行 ,异彩均由“梨苑RADIO”公司團隊獨立完成。荔枝亮相梨苑長期以來,主播之夜這些主播在荔枝上一直以語音直播的南京形式 ,與小耳朵們進行線上互動。相比荷爾蒙推動的視頻直播,語音直播可拓展的場景更加多元 ,能夠承載的內容也豐富,通過聲音人們反而能夠建立更強的情感聯係。而這一次,“梨苑RADIO”的主播們以線下演唱會的形式,與小耳朵們進行了更深入的互動與交流。

成立於2017年的“梨苑RADIO”,是荔枝(原荔枝FM)平台獨家簽約公會,以公司的形式吸納了荔枝上超過200名的主播,旗下主播長期盤踞在荔枝的主播榜單前列。其中包括眾多知名歌手、電視台主持 、電台主播、專職配音演員 、唱見 coser 、廣播站主持等等,並有多名主播參加《夢想合唱團》、《中國好聲音》、《百事最強音》等比賽並取得優秀成績。

荔枝作為全球領先的聲音互動平台 ,自2016年率先在音頻領域上線語音直播業務,並采取了公會和個人簽約兩種方式與主播進行簽約。目前平台上類似“梨苑RADIO”此類的公會有上千家 。這些公會定期會對新進主播進行培訓和指導 ,根據他們的聲音特點和內容屬性,對直播內容進行規劃,進而讓他們能夠盡快在平台脫穎而出。
以此同時,荔枝也會經常舉辦一些線上的比賽,讓主播們能夠充分展示自己的聲音才華。目前正在進行中的荔枝年度盛典,也是一年一度最有分量 、影響最廣泛 、最具權威的比賽活動,荔枝平台上所有的主播都可以參加。通過盛典活動 ,荔枝將在全網公選最權威的年度“聲音之王”,並在2019年1月11日舉辦大型線下頒獎晚會 ,給予平台優質主播最尊貴、最榮譽的嘉獎和表彰。

本次“梨苑聲音之夜”演唱會 ,是荔枝平台主播進行線下公演的一次成功嚐試,得到眾多小耳朵們喜愛的同時 ,也開創了電台家族舉辦線下演唱會的先河。“梨苑RADIO”家族長曲調表示,希望以後能有機會再次舉辦類似的活動,回饋支持和喜歡他們的小耳朵 。
(责任编辑:時尚)
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