The Swedish names of Ikea products can be tricky to pronounce, what with their umlauts and silent consonants.
Eradicating any linguistic confusion, the homewares giant's latest campaign see select products given English alternatives: Frequently Googled relationship problems, of course.
SEE ALSO:Pair arrested for trying to spend the night in IkeaThe searches were pulled from the most common Swedish searches and used in the "Retail Therapy" campaign.
And naturally, those secretly Googled questions are paired with an Ikea product that could "fix" the problem.
"How To Stay Married" all for the low low price of $39.99!Credit: ikea retail therapy screenshotIf Inbjudande is just a name your western sentiments simply can't wrap themselves around, how about a lovely "Too Shy To Ask Someone Out" apron?
Wearing your problems on your front.Credit: ikea Retail therapy screenshotAd agency Åkestam Holst took motivation from the complications of family relationships of many kinds: The exquisite frustration teenagers cause their parents, the difficulty of financial decisionand even the complexities of how one would confront an unfaithful lover.
All thoughtfully paired with Ikea products.
TBH I'd rather sell my organs than discuss finances with a partner.Credit: ikea Retail therapy screenshotProducts even include a "Related Relationship Problems" tab at the bottom of each page. If you like "He Doesn't Text Back," you'll love "I Need More Men In My Life."
Credit: ikea retail therapy screenshotA full list of the tongue-in-cheek products is available from their website. This white Queen outfit is obviously a must-have.
"In place of a Dark Lord, you would have a queen!"Credit: ikea retail therapy screenshotTopicsGoogle
(责任编辑：綜合)
Pokémon Go is so big that it has its own VR porn parody now
Talking to machines will be an even bigger deal than the iPhone, says Gary Vaynerchuk
Lyft Business partnerships keep growing, but Uber still dominates for business travelers
The best (and weirdest) of Craigslist's missed connections
WhatsApp announces plans to share user data with FacebookYou will love/hate Cards Against Humanity's new fortune cookies
If you've ever ordered Cards Against Humanity from the delightfully corrupt board game's website, yo
...[详细]Starbucks unveils the colorful new Crystal Ball Frappuccino
The commodification of witchcraft continues – this time with a new Starbucks iced beverage: Th
...[详细]Overwhelming influx of donations crashes MND charity website following Stephen Hawking's death
In the aftermath of Stephen Hawking's death, the website for the Motor-Neurone Disease (MND) Associa
...[详细]Google Maps launches a 'wheelchair accessible' option for 6 cities
Big cities like London usually aren't known for being easily accessible to people using wheelchairs,
...[详细]Olympian celebrates by ordering an intimidating amount of McDonald's
It's no secret that Olympians have to eat clean for years to ensure they're at peak physical conditi
...[详细]Mark Zuckerberg to testify in Congress on Cambridge Analytica
Mark Zuckerberg will take a trip to Washington.The CEO of Facebook is planning to testify before Con
...[详细]Report: Rex Tillerson learned of firing from Trump's tweet
As the nation reels from the firing of Secretary of State Rex Tillerson, we've gotten a horrifying l
...[详细]'Scott Pilgrim' nostalgia reveals photo of Chris Evans and Brie Larson
Being a movie fan can sometimes feel like being a proud mom. Scott PilgrimTwitter got unexpectedly n
...[详细]This 'sh*tpost' bot makes terrible memes so you don't have to
The internet is awash in trashy memes just waiting for your late-night retweet spree. Why waste prec
...[详细]Can Antoni from 'Queer Eye' actually cook? An Instagram investigation
Before the internet cried "Antoni can't cook," critics should have taken a scroll way back through h
...[详细]